Tel. +44 (0)20 7287 4414
Tel. +44 (0)20 7287 4414
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.

Bruges Group Blog

Spearheading the intellectual battle against the EU. And for new thinking in international affairs.

How to Drive Business Success in 2021

1920px-Lighted_polyhedral_building_Louis_Vuitton_in_Singapore Courtesy of Basile Morin. Illuminated polyhedral building Louis Vuitton over the water at Marina Bay in the evening, with skyscrapers of the Central Business District in the background, Singapore.

 With Brexit looming and the aftermath of the coronavirus pandemic to contend with, the coming year is not going to be easy for business owners. This does not, however, necessarily mean that you have to shut your company's doors for good in 2021. You might be struggling at the moment, but that doesn't mean you're down and out just yet!

If you want to drive your business success throughout 2021, you must put all of the advice laid out below into practice.

Lower your expenditure

We are living and working in uncertain times; there's no doubt about that. New Brexit rules mean that you might have to make a few wholesale changes to how your organization operates going forward. On top of that, you also face the unenviable task of fortifying your company's financial foundations in the aftermath of the COVID-19 lockdown.

If you want your business to circumvent all of the challenges and hurdles that lie ahead, you're going to need to lower your expenditure. Cutting your costs and saving money will protect your bottom line, which in turn will help you to overcome any fiscal difficulties you face in the future. For instance, you can look into Dynamics GP for your management solution to help your business reduce costs and gain control over your financial operations. It streamlines your accounts, payroll, invoices, and other financial procedures, reduces overhead expenses, and provides real-time data insights for improved financial visibility. 

For additional resources on optimizing your hiring process, read this article from, "The 12 Pillars of an Effective Recruitment Process".

There are a whole host of different things that you can do to lower your day-to-day business expenditure, one of which being to take advantage of better business water rates. To ensure that you align yourself with a water supplier that will actively aid you in your attempt to save money, compare your options at Utility Bidder.

Optimize your hiring process

The employment uncertainty of 2020 means that there are now thousands of people looking for jobs. Of course, this is devastating for all those individuals out there who are currently lacking a stable income. This wide talent pool does, however, bode well for you. It means that you have the opportunity to hire a wide range of talented workers. To ensure that you take advantage of this opportunity that has presented itself to you, you must go above and beyond to optimize your hiring process.

To perform this all-important task, you must:

1. Cultivate a strong employer brand for your business

2. Move quickly to unearth the best candidates before your competitors do

3. Write job descriptions that sell your roles and make them look appealing

4. Get in touch with potential recruits before the interview process

5. Perform extensive background checks on candidates before you employ them (this includes scrawling through their social media feeds)

6. Optimize your interview process

Tweak your business plan

No matter how robust it was when you first created it, your business plan probably didn't help you to circumvent the COVID-related challenges that you faced this year. To ensure that your plan actively aids you in your bid to drive your performance in an upward trajectory in 2021, you must make an effort to tweak it. For advice on how to effectively change your business plan, be sure to check out this helpful article on the matter.

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Director : Robert Oulds
Tel: 020 7287 4414
Chairman: Barry Legg
The Bruges Group
246 Linen Hall, 162-168 Regent Street
London W1B 5TB
United Kingdom
Founder President :
The Rt Hon. the Baroness Thatcher of Kesteven LG, OM, FRS 
Vice-President : The Rt Hon. the Lord Lamont of Lerwick,
Chairman: Barry Legg
Director : Robert Oulds MA, FRSA
Washington D.C. Representative : John O'Sullivan CBE
Founder Chairman : Lord Harris of High Cross
Head of Media: Jack Soames