Tel. +44 (0)20 7287 4414
Email. info@brugesgroup.com
Tel. +44 (0)20 7287 4414
Email. info@brugesgroup.com
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.
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Bruges Group Blog

Spearheading the intellectual battle against the EU. And for new thinking in international affairs.

Cryptocurrencies in E-Commerce: Opportunities and Potential Challenges

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When Bitcoin was launched in 2009, few would have imagined the type of digital revolution that this token ushered in over the past 15 years. Not only have cryptocurrencies come to represent viable investments, but they are beginning to be recognised as payment options throughout mainstream society. 

However, it is always prudent to examine both sides of the equation. While this ecosystem can provide a host of unique opportunities, certain challenges may still come to light. Let's address each concept so that we can draw an objective conclusion.

More than Digital Smoke and Mirrors

Perhaps the most impressive recent advancement is associated with multi-asset payment providers (Mountain Wolf is a prime example). These professionals have managed to create an entirely unique means to pay for everyday goods and services with the help of cryptocurrencies.

Enter the prepaid WEB3 crypto card. While appearing to function in a similar manner to a credit card, this system can be topped up with cryptocurrencies and you can spend bitcoin like cash. When we take into account other attributes such as worldwide availability, a user-friendly interface, and support for major tokens, the attraction becomes clear: You can spend crypto wherever a credit card is being accepted on this planet, at the checkout in physical shops, internet shopping or even at the ATM for withdrawing cash. Offered as a physical card as well as a downloadable app for Android and iOS systems, it becomes resoundingly apparent that cryptocurrency payments are no longer the stuff of fiction. The main question involves how long it takes for consumers to realise the opportunities.

A Global Impact

Countless authoritative studies have rightfully pointed out the effects that cryptocurrencies are already exerting upon the global financial ecosystem. Note that this is not necessarily the result of growing consumer awareness, but rather associated with the pragmatic advantages associated with decentralised finance (DeFi). Not only are cryptocurrencies immune from third-party influences interest rate hikes, but they represent an excellent means to perform cross-border transactions without needing to worry about Forex currency pairs.

Investment Potential

Many UK analysts have been eyeing major tokens such as Bitcoin as a means to supersede open-market volatility for some time. This strategy was particularly noticeable immediately following the Brexit. In other words, traders had begun to look for alternative investment options that were at least partially immune from larger index fluctuations. Tokens such as Bitcoin, Ethereum, Dogecoin, and Litecoin still retain this appeal, and if anything, they enjoy even more popularity.

What About Stumbling Blocks?

It is only fair to mention that the larger cryptocurrency ecosystem may still face a handful of challenges. Some relevant issues include:

- A lack of centralised regulation

- Consumer scepticism

- Hedging investments can be a complex process

- Not all retailers currently recognise crypto payments

However, all of these factors are relatively minor if we can take a step back to appreciate the big picture. The digital nature of modern society clearly dictates that cryptocurrencies will continue to feature prominently throughout the world of e-commerce. This is why it is just as logical to assume that these tokens will eventually enter into the public eye; ushering in an entirely new era of lightning-fast transactions. 

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Director : Robert Oulds
Tel: 020 7287 4414
Chairman: Barry Legg
 
The Bruges Group
246 Linen Hall, 162-168 Regent Street
London W1B 5TB
United Kingdom
KEY PERSONNEL
 
Founder President :
The Rt Hon. the Baroness Thatcher of Kesteven LG, OM, FRS 
Vice-President : The Rt Hon. the Lord Lamont of Lerwick,
Chairman: Barry Legg
Director : Robert Oulds MA, FRSA
Washington D.C. Representative : John O'Sullivan CBE
Founder Chairman : Lord Harris of High Cross
Head of Media: Jack Soames