Tel. +44 (0)20 7287 4414
Tel. +44 (0)20 7287 4414
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.

Bruges Group Blog

Spearheading the intellectual battle against the EU. And for new thinking in international affairs.

Tips for Instagram growth

i New Media

Do you have a business that makes use of Instagram for its marketing but can't seem to get your account to grow? Have you tried various different ways to grow your follower count on Instagram but just can't seem to figure it out?

Instagram is a social media platform that has grown exponentially since its launch in 2010. It now boats over q billion active monthly users, with 600 million of those being daily active users. With such a large user base, it could be difficult to find someone who doesn't have at least on Instagram account.

Its true that Instagram can be a great outlet for businesses and brands to grow their following, but how do you get people to follow you? How do you increase your engagement? These are the questions that most people have. If you have been stuck with growth for a while or if you are new to Instagram and are not sure what to do to get more followers, here are a few tips.

Use and influencer or service
With billion of people making use of the platform all the time, it comes with no surprise that some users have managed to gain millions upon millions of followers, these are the celebrities of social media and what we refer to as influencers. Essentially, being an influencer is seen as a job and these influencers are always ready to help out by promoting various different brands.

Making use of an influencer is a great way to grow your own account because it means that you will have access to their audience of millions. If you are still struggling to increase your Instagram followers, you could try using a service like Growthoid which is a marketing service that will help you get Instagram followers organically. Plus, using Growthoid you will know for sure that your audience is real and ready to engage with you, they were even recently ranked as the best Instagram growth service.

Use hashtags
Hashtags are by far one of the best tools that Instagram has to offer both individuals and businesses alike. If you are struggling to grow your follower base it may be because you aren't using hashtags to their full potential. Th great thing about hashtags is that they allow you to reach an audience the is much bigger than your own follower base. Not only this, but the audience that you do will most likely fall part of your niche and be interested in your products because of the fact that hashtags are just keywords.

Using hashtags is very simple if you know what you are doing. Its important to always include them in your content and make sure you are using the most popular ones you can find. However, it is also important to make sure that you are using the popular ones that are actually related to your content otherwise this will be pointless. Last but not least, make sure you aren't including more than 5 hashtags in your posts, this can come across as tacky and annoying.

Post engaging content
Instagram is first and foremost a social media platform where people come to be social and find entertainment. This means that you shouldn't just be posting advertisements about your products but should actually be posting content that the audience can enjoy, find entertaining, and ultimately engage with. Engagement is one of the most important factors of any social media platform and the way to get it is by creating engaging content. This means that you could be asking your followers questions in the caption's pf your content, making use of polls and questionnaires in your stories, or even make use of the live video function.

Engage with everybody
Not only is it important to receive engagement form your followers and other users, but in order to create this engagement and even grow your follow base, you actually need to engage with the users as well. This means that you don't make use of social media as a one-way channel of communication but rather a conversational channel.

There are so many different ways in which you can engage with both your followers and other users on the platform. These being responding to your direct messages, replying to comments on your content, liking and sharing other people's content, and even following the people that you want to follow you. 

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Director : Robert Oulds
Tel: 020 7287 4414
Chairman: Barry Legg
The Bruges Group
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The Rt Hon. the Baroness Thatcher of Kesteven LG, OM, FRS 
Vice-President : The Rt Hon. the Lord Lamont of Lerwick,
Chairman: Barry Legg
Director : Robert Oulds MA, FRSA
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Founder Chairman : Lord Harris of High Cross
Head of Media: Jack Soames