Tel. +44 (0)20 7287 4414
Tel. +44 (0)20 7287 4414
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.

Bruges Group Blog

Spearheading the intellectual battle against the EU. And for new thinking in international affairs.

7 Fresh Trends That are Transforming The Online Gaming Industry


The online gaming industry is booming. Since its start in the late 1990s, online gambling has grown exponentially and the trend doesn't seem to be changing. We spend more and more time indoors - greatly thanks to the pandemic - and much of that time is spent looking at our phones, tablets or computers. Playing video games and casino games is the favourite pastime of many British people regardless of age or gender.

So how does the casino gaming industry keep us hooked? What are the trends that draw in new players and keep the old ones engaged? In this piece, we are asking these questions from British iGaming expert Kate Richards, whom you can read more about here. We are going to tell you about 7 of the freshest casino trends and how they are transforming the gaming industry.

1. Mobile optimized games and apps

Practically all adults in the UK own a smartphone. The Internet is available widely and the connection speeds are fast enough to play casino games without lags and freezes. Gaming on the go has become extremely popular as games can be easily played anytime and from anywhere, for example, while waiting in a queue or sitting on the bus.

Most game producers mobile-optimize their games and/or provide their own apps so players don't lose out on anything when opting for gaming on mobile devices. Check out online casinos uk page to find the best casinos that offer mobile-optimized games or apps. Casual games based on player skill can be played for real money. An attorney specializing in real-money gaming law can offer a reasoned legal opinion on whether a real-money diversion is a game of chance or is based on skill, and therefore exempt from gambling regulations.

2. Live dealer games

Live dealer casino games give players the best of both worlds. In a live dealer game, you are not playing against a computer but against a live dealer and - depending on the game - other players. Through the real-time video connection, you will look at a gaming studio where a physical roulette wheel is spun and actual playing cards are dealt. However, you don't have to make your way to the casino, dress up, park and carry cash on you. You can play all the usual table games in the live dealer version in many casinos.

Their popularity is growing, even in the southern hemisphere, online pokies with real money in Australia.

3. Wide range of table games

Those who would like to try a new game will find dozens of table games that are not your usual poker, blackjack, roulette, baccarat or craps. As the UK has such an ethnically diverse population, people of foreign descent can find familiar games: for example, Dragon Tiger (from Cambodia), Sic Bo (from China) or Teen Patti (from India).

4. Cryptocurrency payments

Many players who would like to keep their privacy can opt for depositing in cryptocurrencies, such as Bitcoin, Ethereum or Litecoin. This way the transactions to the casino will not show up on their bank statements. Crypto transactions have a bunch of other advantages as well; they don't carry any transaction fees, they are instantaneous and they are very secure.

5. A new bet type: esports

Betting on esports became very popular in spring 2020 when the coronavirus pandemic reached Europe. As sporting events were cancelled, avid sports bettors were left without betting opportunities. The casino market quickly realized that there is a gap that should be filled and started to offer bets on video games tournaments such as Dota 2.

6. Virtual reality

Already some casinos offer VR games for those who own a headset. VR goggles will transport you to a virtual casino floor where you can walk around the lobby, sit down at the bar and choose from dozens of slot games. Realistic looking graphics and surround sound will make you feel like you are in a brick and mortar casino!

7. Predictive Analytics

When you open a casino account and start playing, every decision you make is registered. Then with the help of artificial intelligence, the casino will try to predict what games you like and what promotions you might be interested in. You might receive personalized offers and they will try to prompt you to play more by recommending games for you.


Online casinos go out of their way to provide players with innovative games. They create exciting new options using the latest technologies in game production. New payment methods and mobile platforms make the experience safer and more convenient. 

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